It’ an herbaceous, annual or perennial plant belonging to family of Asteraceae.
Kwown as coneflower or blak-eyed susan, it shows in summer its golden daisy flowers.
They are an attraction for bees and pollinetors. I have decide to grow them near my veggie garden to recall useful insects and improve pollination of veggies as squashes, melons, cucumbers and pumpkins, that otherwise don’t product their wonderful fruits.
Try to seed rudbekia in early spring or divide your plant in autumn if it is perennial.